Fractional Operations Partner · DMV & Nationwide
I build operational systems for wedding professionals — planners, photographers, florists, venues, and vendors — so they can scale without the chaos.
Who I Work With
You focus on creating unforgettable moments. I build the system that books them — from the first inquiry to the final payment, fully automated so nothing falls through the cracks.
You capture the moments that last forever. I build the pipeline that keeps your bookings organized, your follow-ups automated, and your contracts signed without the manual back-and-forth.
Every wedding professional deserves a system that works as hard as they do. I build custom CRM pipelines and automations for florists, venues, DJs, caterers, and hair & makeup artists.
What I Build
I build custom operational systems tailored specifically to wedding professionals — designed around how your business actually works, not generic templates that need to be forced to fit.
A custom pipeline in HubSpot that tracks every lead from first inquiry to signed contract. No spreadsheets. Every client in one place with full visibility.
Email sequences that send automatically on schedule. Inquiry confirmation, follow-ups, proposal nudges, onboarding, review requests. Written once, running forever.
A professional intake form that feeds directly into your CRM. When a client submits it their record is created automatically. Zero manual data entry.
Digital proposals approved with one click. Contracts auto-generated on approval. E-signature built in. Payment reminders sent automatically. All tracked.
A real-time view of pipeline health, revenue collected, outstanding balances, and lead source breakdown. Updated automatically. No manual reporting ever.
Every process documented in writing and hosted in Notion. Each SOP includes a recorded walkthrough video so any team member can follow it independently.
Portfolio
Three fully built operational systems designed as portfolio examples — including a wedding planning demo, a funeral home demo, and an e-commerce demo — each representing exactly what I build for real clients across industries.
Independent wedding planner — DMV area
Family-owned funeral home — Northern Virginia
Fast-growing DMV streetwear brand — order fulfillment system
How It Works
A free 45-minute operations audit where we look at how your business currently handles leads, follow-ups, bookings, and payments. No pitch, no pressure.
I present three specific things I would fix and what the outcome looks like. You decide if it makes sense to move forward.
I build your system inside your own HubSpot account over two weeks. When everything is live, I record a full Loom walkthrough — screen sharing every part of the system so you always have a reference and can train anyone on your team independently.
I stay on as your fractional operations partner — maintaining, optimizing, and improving the system as your business grows month over month.
About
I'm a PMP-certified operations and systems professional with 5+ years building the kind of infrastructure that makes businesses run smoother, faster, and smarter. My background spans government technology, civic tech startups, passenger rail, and global logistics — across every industry, the problem was the same: great businesses losing revenue because their systems couldn't keep up.
I've built CRM pipelines from scratch, automated hundreds of monthly workflows, designed executive dashboards, and led cross-functional teams through complex operational change. I started The Hawk Strategy to bring that same enterprise-level thinking to wedding professionals and service businesses that deserve it — without the enterprise price tag.
Primarily serving wedding industry professionals. Open to other service-based businesses by inquiry.
Get Started
Book your free 45-minute operations audit. No pitch, no commitment. Just a real look at what better systems could do for your business.
Book Your Free Audit